
B Holding
Establishing a Leadership-Driven Brand Identity
Dubai, UAE
ABOUT
B Holding is a Dubai-based parent organisation that supervises five companies from different sectors. To entrench the company’s position as the most successful holding company in Dubai, the B Holding wanted a brand identity that reflected their core values of innovation, integrity, and influence in the marketplace. For the purpose of getting more recognition and creating an impact in the digital realm, the company came to us with the aim of building a brand identity that signifies leadership, dedication, and passion.
OUR APPROACH
Creating a strong brand identity itself requires numerous careful steps. But creating a brand identity for a company that manages five other companies requires more care and attention. We focused on creating a brand identity that pays more attention to leadership and dedication.
We took each step carefully as our main intention with the new brand identity was to draw the attention of potential investors, business partners, and industry experts. As the first step, we started by creating a logo. Our objective was to design a logo that echoed unity and progress. The designed logo was a combination of minimal design with bold elements that symbolised leadership and growth. We carefully chose the colour palette to showcase their professionalism, power, and prowess. To enhance their business growth, we developed and introduced a novel brand identity. For creating a brand narrative, there are a few steps that include this process. This includes generating a brand story, mission statement, and principle values. We created a brand narrative that mirrored the company’s strength, commitment, and farsighted approach. To make the company stand ahead in the competitive field, we introduced brand communication guidelines that assure consistency across all company materials and digital platforms. With our continuous efforts and hard work, we made B Holding reach the position they deserved. The new brand identity created a strong impact in the market landscape that fuelled their business growth and drove success.