Growth always starts with baby steps! To reach the goal Binil shared with us, we also took a baby step by conducting an in-depth understanding and analysis of his target audience, expertise, and business objectives. Later, we developed a content strategy that reflected his professionalism and expertise. We started from scratch as our first step was to create a captivating headline and a compelling ‘About’ section that highlights his professional achievements. Our next intention was to portray Binil as a front runner in his respective field. Subsequently, we started to post thoughtful posts, the most recent or trending industry updates, and business-related information. We created the content to showcase his skills and to connect with a wide range of people from the similar industry as well as outside the industry. Another strategy we adapted to connect with more people was by interacting with the experts of the industry. This strategy includes having meaningful discussions and conversations, which eventually lead to increasing visibility. In order to get new business proposals, we did LinkedIn outreach campaigns to depict him as the expert of this sector. Finally, yet importantly, the only factor that made us build a strong LinkedIn profile for him is our consistency. With consistency, apt strategies, and content creations, we transformed his profile into a professional hub of information and insights that made him a recognised adept in the industry.