
Choice Flowers
Blossoming Success Through Strategic Digital Marketing
Dubai, UAE
ABOUT
Choice Flowers is a top-grade cake and flower delivery company. Situated in the land of the UAE, the company is known for its enchanting floral arrangements and delicious made-to-order cakes. Their service was exceptional but lacked a few factors that were essential to make them the buzz of the town. Factors like weak marketing strategies and poor online visibility led to less brand awareness. Working on these aspects was crucial for them to reach their target audience and grow their business.
OUR APPROACH
While approaching us, Choice Flowers was facing many problems that affected their business. The company needed substantial changes to overcome the challenges they faced. As a digital marketing agency, we took this as an opportunity to make the brand more visible and reach their target clientele. To make this happen, we focused on SEO, Google Ads, and social media marketing. As the initial move, we enhanced their website for SEO. This included keyword research that aimed to target most searches related to top-grade flowers and cake deliveries in the UAE. The search engine rankings gradually improved after we implemented SEO intensification, captivating content creation, and local SEO strategies. Additionally, we reconstructed Google Ads campaigns by concentrating on enhancing copies of the advertisements and centering upon action-orientated keywords to augment the return on investment. Besides the above-mentioned actions we took, we also focused on social media marketing to improve the awareness of the brand and boost customer engagement. We created visually appealing and ran impactful campaigns via the social media platforms of Facebook, Instagram, TikTok, and Snapchat. This was done to show that the company has a strong and consistent online presence. Promotions, influencer collaborations, and user-generated content (UGC) were also executed by us to foster credibility among the company’s intended audience. We went beyond the boundaries for Choice Flowers to reshape their whole brand identity and to make them a strong face of the marketplace.