Choice Flowers

Choice Flowers

Blossoming Success Through Strategic Digital Marketing

Dubai, UAE

ABOUT

Choice Flowers is a top-grade cake and flower delivery company. Situated in the land of the UAE, the company is known for its enchanting floral arrangements and delicious made-to-order cakes. Their service was exceptional but lacked a few factors that were essential to make them the buzz of the town. Factors like weak marketing strategies and poor online visibility led to less brand awareness. Working on these aspects was crucial for them to reach their target audience and grow their business.


OUR APPROACH

While approaching us, Choice Flowers was facing many problems that affected their business. The company needed substantial changes to overcome the challenges they faced. As a digital marketing agency, we took this as an opportunity to make the brand more visible and reach their target clientele. To make this happen, we focused on SEO, Google Ads, and social media marketing. As the initial move, we enhanced their website for SEO. This included keyword research that aimed to target most searches related to top-grade flowers and cake deliveries in the UAE. The search engine rankings gradually improved after we implemented SEO intensification, captivating content creation, and local SEO strategies. Additionally, we reconstructed Google Ads campaigns by concentrating on enhancing copies of the advertisements and centering upon action-orientated keywords to augment the return on investment. Besides the above-mentioned actions we took, we also focused on social media marketing to improve the awareness of the brand and boost customer engagement. We created visually appealing and ran impactful campaigns via the social media platforms of Facebook, Instagram, TikTok, and Snapchat. This was done to show that the company has a strong and consistent online presence. Promotions, influencer collaborations, and user-generated content (UGC) were also executed by us to foster credibility among the company’s intended audience. We went beyond the boundaries for Choice Flowers to reshape their whole brand identity and to make them a strong face of the marketplace.


EXPERTISE

Brand Identity

Brand Identity

Web Design

Web Design

Brand Positioning

Brand Positioning

Brand Strategy

Brand Strategy

Business Automation

Business Automation

Social Media Marketing

Social Media Marketing

Digital Advertising

Digital Advertising

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Copywriting

Copywriting

Brand Guidelines

Brand Guidelines

Marketing Automation

Marketing Automation

Content Marketing

Content Marketing


Preview
Preview
Preview
Preview
Preview
Preview