Fuji Beroya approached us with the purpose of establishing a new brand identity that would single them out in the vertical transportation industry. As a leading company in the escalator and elevator industry, they required a novel branding that reflects their company values while reaching their target audience. As a preliminary step, we started by developing a logo that corresponds with Fuji Beroya’s aspirations and objectives.

 To ensure a lasting impression on the viewers, we have framed a clean and contemporary typography. By understanding Fuji Beroya’s commitment to delivering innovative and safe mobility experiences, we created a brand identity that is in complete accord with their values, mission, and vision. Furthermore, we also created a brand guideline that consists of logo usage, colour palette, typography, and messaging strategies.

 The well-built brand identity gives Fuji Beroya a compelling and professional face for the brand. We made sure that all the requirements put across by the company are met in their new brand identity. Fuji Beroya is now all set to create new benchmarks in vertical transportation across Saudi Arabia with their fresh brand face.